The wait is over

Variations of Camrine: Deep Carmine Ruby

How Big, How Blue, How Beautiful

For all Carminians who patiently waited for four years, the british royals of alternative music come back!Florence and the Machine announces their new album  “How Big, How Blue, How Beautiful”,  and as a marketing campaign they already released TWO music videos. The second is from the song "What Kind of Man"  and has over one million views already in Youtube. Alvise wants to note how artists now at days chose these platform to reach their fans, and that is has become a popular way of distributing news in the music world. 
Its interesting how the artists that want to return with different airs can easily provide a music video that will encompass their new style without even having to reach out for interviews and other sorts of channels.In an article on Rolling Stones florence's intention for the new album is quoted as followed: "It was sort of a crash landing," Welch said of her time off. "I guess although I've always dealt in fantasy and metaphor when I came to writing, that meant the songs this time were dealing much more in reality. Ceremonials was so fixated on death and water, and the idea of escape or transcendence through death, but the new album became about trying to learn how to live, and how to love in the world rather than trying to escape from it, which is frightening because I'm not hiding behind anything but it felt like something I had to do.”


Take a walk and think about it:
Alvise has it doubts about the meaning of the music video as it portrays  the artist being harassed in an “artistic” manner by a group of men. He says that the continuous sexual implications on the distribution of media can go two ways, either the artist are wearing off the foundations of the real meaning  of  their musical expression in order to gain controversy and therefore audience, or the artists  are embracing their sexual issues with more confidence and create metaphors  that  aid their artistic intentions?
What do you think about the implications of this tendencies in the viewers?


Quotes are form the article:Florence And The Machine Is Crazy In Love In Intense, NSFW New Music Video (BuzzFeed)http://www.buzzfeed.com/moniquemelendez/florence-and-the-machines-new-music-video-is-nothing-short-o#.dbAx9P0XL